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When time is money, you can count on MMCG to help you translate your ideas into revenue. We take a practical approach to market entry so proof of concept is achieved soonest.
Client engagements are sponsored by the CEO, Founder or Venture Group. MMCG is uniquely able to bring an experienced team to the table and make substantial progress in little time. MMCG transforms the vision of the founders into a compelling and viable business. After the initial launch, clients bring in more traditional marketing leadership to manage and run the business.
What every new company needs
(What MMCG can bring to the table for you in a turn-key, urgent manner.)
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Strategic Position |
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Who you are, what you sell, who your customers are, why you are relevant |
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A Brand |
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A name, a mark, a personality, an identity |
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Market Research |
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Market size, customer needs, customer demand, pricing elasticity |
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Product Development |
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Technology advantages packaged and presented for purchase by the customer |
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Marketing Communications |
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A consistent story across all channels: web, packaging, collateral, PR, advertising |
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Public Relations |
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The hottest way to talk about your new company; the most efficient way to fame |
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Marketing Plan |
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Creating a high impact go-to-market plan, on budget |
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Our Early Stage Portfolio
Progio. Complete launch marketing program including brand name, icon, logo, product development, marcom, PR and marketing plan.
Obongo. Served as initial VP Marketing when there were only six employees. Hired the marketing and art departments. Strategic shift from B2C to B2B model. Eventually sold to AOL/Time Warner.
iMotors.com. Served as initial VP Marketing when there were only two employees. Led initial market validation research; hired outside ad agency. Eventually sold to Reply, Inc.
IC Planet. Served as interim VP Marketing to help create the initial go to market strategy for this self-funded venture by Doug Carlston, founder of Broderbund.
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